About Me
Jill M Lumen
I'm a creative leader who builds brand systems, campaigns, and packaging that ship across every touchpoint. I've worked in-house at retail and consumer brands and agency-side across categories — bringing a hands-on approach to both strategy and execution.
What I do
What I do
Focus Areas
Five practices at the center of the work.
Creative Direction & Brand Systems
Art direction across print, digital, packaging, and in-store environments, plus building scalable brand systems and visual consistency.
01
Leadership & Cross-Team Design
Managing and mentoring designers while partnering with leadership, marketing, category teams, developers, photographers, and vendors to keep work aligned and moving.
02
Motion DeCampaign Development & Designsign
Concepting and executing campaigns across retail, food & beverage, pet, and lifestyle brands—supported by hands-on web, mobile, social, and large-format design.
03
Production & Process Expertise
Directing photoshoots, overseeing production and prepress, ensuring accuracy in print and digital, and building efficient workflows that reduce revisions and speed delivery.
04
AI-Driven Ideation & Problem Solving
Using AI tools (Firefly, Adobe AI, ChatGPT, Claude) to accelerate ideation, support production, and solve complex brand challenges with scalable creative solutions.
05
Creative Direction & Brand Systems
Art direction across print, digital, packaging, and in-store environments, plus building scalable brand systems and visual consistency.
01
Leadership & Cross-Team Design
Managing and mentoring designers while partnering with leadership, marketing, category teams, developers, photographers, and vendors to keep work aligned and moving.
02
Motion DeCampaign Development & Designsign
Concepting and executing campaigns across retail, food & beverage, pet, and lifestyle brands—supported by hands-on web, mobile, social, and large-format design.
03
Production & Process Expertise
Directing photoshoots, overseeing production and prepress, ensuring accuracy in print and digital, and building efficient workflows that reduce revisions and speed delivery.
04
AI-Driven Ideation & Problem Solving
Using AI tools (Firefly, Adobe AI, ChatGPT, Claude) to accelerate ideation, support production, and solve complex brand challenges with scalable creative solutions.
05
Creative Direction & Brand Systems
Art direction across print, digital, packaging, and in-store environments, plus building scalable brand systems and visual consistency.
01
Leadership & Cross-Team Design
Managing and mentoring designers while partnering with leadership, marketing, category teams, developers, photographers, and vendors to keep work aligned and moving.
02
Motion DeCampaign Development & Designsign
Concepting and executing campaigns across retail, food & beverage, pet, and lifestyle brands—supported by hands-on web, mobile, social, and large-format design.
03
Production & Process Expertise
Directing photoshoots, overseeing production and prepress, ensuring accuracy in print and digital, and building efficient workflows that reduce revisions and speed delivery.
04
AI-Driven Ideation & Problem Solving
Using AI tools (Firefly, Adobe AI, ChatGPT, Claude) to accelerate ideation, support production, and solve complex brand challenges with scalable creative solutions.
05
Get in Touch
Let's talk about the work.
Currently open to Senior Designer, Art Director, Creative Manager, and contract/freelance roles. Nashville-based, open to remote.