Gibson Brands Multi-Brand Work
Multi-brand web, digital, and print design for Gibson Brands, product launches, hero banners, microsites, and event collateral across the Gibson portfolio.
Role: Web Designer (In-House)
Focus Areas
Web Design, Multi-Brand Systems, Product Launch, Digital Campaigns, Event Design, Print Design
Multi-brand web and print for a heritage music company
In-house web designer at Gibson Brands, covering Gibson USA, Memphis, Acoustic, Custom, and the broader portfolio including Baldwin and KRK. Responsible for the digital presence across the brand family, product launch pages, hero banners, microsites, CMS updates, plus print and event collateral.
Launches, events, and one very large announcement
Designed product launch pages for new Gibson USA and Memphis models, including the Les Paul Standard Double Cutaway and Les Paul Traditional lineups. Built hero banners across Gibson.com, managed CMS updates, produced imagery for Gibson's Amazon store, and designed the microsite for Gibson's SXSW presence. Designed the front-page hero announcing Slash as Gibson's first Global Brand Ambassador.
For the Best Year Ever launch, a first look at 60+ new electric guitars, the in-house team owned the campaign; I designed the mobile-first digital invitation and printed event flyer end to end.
Print and event work included the Experience Gibson networking night at Ryman Auditorium, the Old Hollywood holiday party at Opryland, a two-page Billboard spread, and three permanent display cases at Nashville International Airport. Also produced sales cutsheets, product ads, and bilingual placements for KRK studio monitors.
Earned, not designed
Gibson's identity carries a century of weight, so the work leaned on high-craft product photography and clean typography that gave the guitars room to be the story. Event collateral had its own systems, warm for the industry night, stark black-and-white deco for the internal holiday event. The KRK work adapted to a different world entirely: bold, technical, speaker-forward.
Across the portfolio
Worked with product marketing, event teams, executive leadership, developers, print vendors, and prepress. Stepped in to help coordinate creative team projects and deadlines during a period of team transition.
What else we've built
Each one different. Each one deliberate. A growing body of work across brand identity, digital experiences, and motion design.