O.H. Ingram River Aged Whiskey
The goal was to create a system that feels consistent and intuitive, regardless of catalog size or complexity.
Role: Web Producer
Focus Areas
Web production, wordpress, content managment, digital asset organization
Project Overview
O.H. Ingram is a Kentucky whiskey brand that ages its bourbon in a floating rickhouse on the Mississippi River. On contract with Locomotion, I handled ongoing production and expansion of the brand's website within its established design system.
The project
I built and published pages directly in WordPress using Elementor. That included creating the Flagship Bourbon product page, expanding the Newsroom as new press coverage came in — building new page layouts to accommodate whatever mix of images and copy each story required — and populating the Trade & Media Assets library with photography, brand elements, and sales materials for distributor and press use.
On the homepage I updated banners and copy, and I checked links and functionality across the site as content changed.
The site's visual design was established before I arrived; my work was extending it consistently as the brand added products, press, and trade resources.
Creative Direction
The existing direction is dark, warm, and unhurried — gold type over photography of the river, the barge, and the rickhouse. Working inside it meant matching that restraint: giving new content room, keeping type hierarchy consistent with what was already there, and making sure a page added in month six still felt like it belonged.
Collaboration & Impact
Worked with Locomotion's team and the client on content as it came in — press coverage, product releases, and trade materials — turning it around into published pages. The expanded Trade & Media Assets library gave distributors, retailers, and press a single organized source for approved brand assets.
What else we've built
Each one different. Each one deliberate. A growing body of work across brand identity, digital experiences, and motion design.