White Bison Coffee Holiday
Led production and supporting design for White Bison Coffee's holiday campaign — two seasonal drinks, a featured blend, and a full retail rollout across POP, packaging, digital, and radio.
Role: Design & Production Lead
Focus Areas
Brand & Identity, Packaging, Campaigns, Print & Digital, Photo & Content Direction, Team Leadership
Featured holiday blend
White Bison Coffee needed a holiday campaign to launch two new seasonal drinks and the year's featured holiday blend. Beyond the launch itself, the campaign had a second job, introduce new guests to the brand and drive Rewards App participation during the season.
Project and Solution
Project: Develop a holiday campaign centered around two new seasonal drinks and the year’s featured holiday coffee blend. The goal was to introduce new guests to White Bison Coffee and drive Rewards App participation.
Solution: Partnered with category managers to define drink options. Directed the photoshoot, created shotlists, moodboards, and managed pre-production with stylists and photographers. Designed all POP, merchandise packaging, gift bag tiers, gift cards, web hero banners, social imagery, and radio spots. Managed production with print vendors and prepress teams.
Cool grey tones & holiday elements
The creative direction, decided collaboratively with the agency during pre-production — landed on a festive yet artisan café vibe. Photography used cool grey tones with subtle pops of holiday elements: evergreens, red ornaments, seasonal accents. Gold headline copy added warmth and elevated the look while helping key titles stand out. The overall aesthetic balanced cozy holiday energy with White Bison's clean, modern brand.
Collaboration & Impact
Worked directly with the VP of Operations, Marketing, IT, Marketing Director, category managers, design agencies, PR firm, food stylists, photographers, art directors, designers, web designers and developers, copywriters, print managers, prepress, production artists, General and District Managers, and Regional District Officers.
Gift card sales doubled. Brand awareness and engagement increased. Rewards App downloads grew during the campaign period.
What else we've built
Each one different. Each one deliberate. A growing body of work across brand identity, digital experiences, and motion design.