White Bison Coffee Holiday
Led production and supporting design for White Bison Coffee's holiday campaign, two seasonal drinks, a featured blend, and a full retail rollout across POP, packaging, digital, and radio.
Role: Design & Production Manager
Focus Areas
Campaigns, Photo Direction, Packaging, Print & Digital, Production Management
Two new drinks, six weeks to sell them
White Bison Coffee needed a holiday campaign to launch two new seasonal drinks and the year's featured holiday blend. Beyond the launch itself, the campaign had a second job, introduce new guests to the brand and drive Rewards App participation during the season.
Co-directed the shoot, designed the season
The campaign centered on two new seasonal drinks and the year's featured holiday blend, with two jobs to do: introduce new guests to White Bison Coffee and drive Rewards App participation through the season.
I partnered with category managers to define the drink lineup, then built the shot lists and mood boards and managed pre-production with the stylists and photographers, co-directing the shoot itself. From that photography I designed the full campaign — POP and in-store signage, merchandise packaging, tiered gift bags, gift cards, web hero banners, social imagery, and radio spots — and managed production with our print vendors and prepress teams.
Cool grey tones and holiday elements
The creative direction, decided collaboratively with the agency during pre-production, landed on a festive yet artisan café vibe. Photography used cool grey tones with subtle pops of holiday elements: evergreens, red ornaments, seasonal accents. Gold headline copy added warmth and elevated the look while helping key titles stand out. The overall aesthetic balanced cozy holiday energy with White Bison's clean, modern brand.
Gift card sales doubled
Gift card sales doubled year over year, with Rewards App downloads and engagement both up across the campaign period.
Worked with the VP of Operations, Marketing Director, category managers, our agency partner, food stylists and photographers, copywriters, print vendors and prepress, and field leadership including General and District Managers.
What else we've built
Each one different. Each one deliberate. A growing body of work across brand identity, digital experiences, and motion design.